Terms of Service
Last updated: September 20, 2026
These terms are the agreement between you and LeaderWired Institute Inc. ("Leaderwired Institute", "we", "us") for AI Coach Anna: the website at aicoachanna.com, the AI Coach Anna web app, and any AI Coach Anna mobile app we publish (together, "the service"). They are written to be read, and they matter, so please read them.
1. Acceptance
By creating an account, starting a session or otherwise using the service, you agree to these terms and to our Privacy Policy. If you do not agree, please do not use the service.
If your organization has a written agreement with Leaderwired Institute that covers your access, that agreement governs wherever it differs from these terms. If you are accepting these terms on behalf of an organization, you confirm that you have the authority to do so.
2. Eligibility
You must be at least 18 years old and able to enter into a binding contract. The service is not for minors. You must give accurate information when you create your account and keep it current.
3. What the service is, and what it is not
AI Coach Anna is a voice-first AI coaching service built on the methodology of Anna Barnhill, an ICF Master Certified Coach. She asks questions, holds you to your commitments, and remembers your goals and patterns across sessions. She is software, and she is designed for professional and leadership development.
AI Coach Anna is not therapy, counseling, medical care, legal advice or financial advice, and nothing she says should be treated as any of those. She is not a substitute for a licensed physician, psychologist, therapist, attorney, accountant or financial adviser. If you need that kind of help, please get it from a qualified professional.
The service is not for emergencies. If you or someone else may be in danger, contact your local emergency services. In the United States, call 911, or call or text 988 to reach the Suicide and Crisis Lifeline.
Using the service does not create a coaching, clinical, fiduciary or professional-services relationship with Anna Barnhill or with anyone at Leaderwired Institute. AI Coach Anna was trained and calibrated by Anna Barnhill; she is not Anna Barnhill, and Anna Barnhill does not personally take part in your sessions.
4. Your account
You need an account to use the service beyond the interactive preview. Keep your sign-in details private, do not share your account, and tell us at once at support@leaderwiredinstitute.ai if you think someone else has used it. You are responsible for what happens under your account until you tell us. One person, one account.
If your organization provides your access, it may manage your seat, and its agreement with us governs what happens to the seat if you leave the organization.
5. Plans, billing and cancellation
Free start. Every user gets the first 15 minutes with AI Coach Anna free. The free minutes are for one person, once, and we may withhold them from accounts created to claim them repeatedly.
AI Coach Anna plans. Plus is $19 a month and Premium is $49 a month, each billed monthly in advance through Stripe, our payment provider. Your subscription renews automatically each month until you cancel. Coaching hours are included every month (one hour on Plus, five hours on Premium), and unused hours roll over up to a cap (see "Coaching hours" below).
Leaderwired Institute membership. AI Coach Anna is also included with Leaderwired Institute membership at $99 a month, which adds the Institute's programs, courses and assessments. Membership is sold and billed by Leaderwired Institute under its own terms, and it includes a monthly allowance of AI Coach Anna time as described on the Institute's site. These terms govern your use of AI Coach Anna within the membership.
Cancellation. You can cancel your AI Coach Anna plan at any time; the support page explains how. Cancellation stops future charges. Your plan stays active until the end of the billing period you have already paid for, and hours already in your account remain yours to use whenever you sign in.
Failed payments. If a renewal payment fails, we may retry the charge and ask you to update your payment details. If the payment is not resolved, your subscription ends and no further hours are credited. Hours already in your account stay there, your account stays open, and you can subscribe again at any time.
Refunds. Where the law where you live gives you a right to a refund, we honor it. In every other case, write to us and we will look at your situation.
Price changes. If we change the price of your plan, we will tell you by email before the change takes effect for you, and the new price applies only from a renewal after that notice. If you do not want to pay the new price, cancel before that renewal.
Taxes. Prices are in US dollars and exclude any sales tax, VAT or similar taxes that apply where you live, unless the checkout says otherwise.
Purchases through an app store. If you subscribe through a mobile app store, that store bills you and handles your renewals, cancellations and refunds under its own terms, and you manage the subscription in your store account.
If you use a mobile app. These terms are between you and us only. The store's operator is not a party to them and is not responsible for the app, its content, or any maintenance or support for it; we are. Your license to the mobile app is non-transferable and limited to use on devices you own or control, as the store's usage rules permit (the app itself may be installed by other accounts that the store's sharing rules allow; each person still needs their own AI Coach Anna account). We, not the store, are responsible for any warranty that applies to the app and is not disclaimed in these terms. If the app fails to conform to such a warranty, you may notify the store, and the store will refund to you the purchase price you paid it for the app; to the extent the law allows, the store has no other warranty obligation, and any other claim, loss or cost arising from that failure is our responsibility, not the store's. We, not the store, are responsible for addressing any claim by you or a third party relating to the app or your use of it, including product liability claims, claims that the app fails to meet a legal or regulatory requirement, and claims under consumer protection, privacy or similar laws. If a third party claims that the app or your use of it infringes its intellectual property rights, we, not the store, are responsible for investigating, defending, settling and discharging that claim. You must comply with any third-party terms that apply when you use the app, such as your wireless data service agreement. You confirm that you are not located in a country subject to a US government embargo or designated by the US government as a "terrorist supporting" country, and that you are not on any US government list of prohibited or restricted parties. The store's operator and its subsidiaries are third-party beneficiaries of these terms and may enforce them against you once you accept them. Questions, complaints or claims about the app go to LeaderWired Institute Inc. at support@leaderwiredinstitute.ai (see "Contact").
Enterprise access. If your organization buys access for you, pricing, billing and confidentiality are set out in its written agreement with Leaderwired Institute.
6. Coaching hours
- Coaching time is measured in hours that sit in your account. Hours included with your plan are credited to your account each billing period. You can also hold hours from a Leaderwired Institute membership or from a program your organization has enrolled you in.
- Unused hours roll over. Your balance can build up to three hours on Plus and fifteen hours on Premium; each month's new hours top you up to that cap, and time above it is not added. Hours from a Leaderwired Institute membership or an organization's program follow the same rule at that plan's cap.
- The timer runs only while you are coaching. Thirty seconds of silence pauses it, so reflection time is not billable time, and you can pause manually at any time. You get a 7-minute warning before a session runs out, so a session is never cut off mid-insight.
- Hours are personal to your account. They cannot be transferred, sold or exchanged for cash, and they have no value outside the service.
- If you delete your account, any hours in it are deleted with it.
7. Acceptable use
Use AI Coach Anna for what she is for: your own development, or the development of the people your organization has enrolled. Do not:
- use the service to harm, harass or deceive anyone, or for anything unlawful;
- share your account, sell access to it, or use someone else's;
- put into the service confidential information you are not allowed to share (for example, material covered by a nondisclosure agreement you have with someone else);
- try to extract, copy or reverse engineer the service, the coaching methodology, the prompts or the models behind it, or use the service or its outputs to build or train a competing product or another AI system;
- access the service by automated means, probe its security, overload it, or interfere with other users;
- misrepresent who you are or your relationship to Leaderwired Institute, or present AI Coach Anna's responses as the personal advice of Anna Barnhill.
We may suspend or limit an account that breaks these rules.
8. Intellectual property
The service, its software, design, voice and content, the name AI Coach Anna and its logo, and everything that makes the coach the coach (Anna Barnhill's coaching methodology, the frameworks from her book Leaderwired, the coaching prompts and the calibration of the model) belong to Leaderwired Institute or are licensed to it. Nothing in these terms transfers any of this to you.
We give you a limited, personal, non-exclusive, non-transferable license to use the service for your own professional and leadership development (or, for an enterprise seat, for the purpose your organization enrolled you) while your account is open and not suspended under these terms.
What you own. You own what you bring: what you say in sessions. You give us the license we need to process it to run the service (to transcribe it, send it to the coach, hold it in your coaching memory and keep it available to you), as described in the Privacy Policy, and nothing more. We do not use your session content to train external AI models.
The coach's responses. You may use the coach's responses for your own development and in your own work. You may not sell them, publish them as a product, or use them to train another AI system.
Feedback. If you send us ideas or suggestions about the service, we may use them without any obligation to you.
9. Confidentiality
Coaching only works when it is confidential, and we built the service around that:
- Your session content is never used to train external AI models.
- Your history belongs to you and can be deleted at any time from inside the app.
- Our AI and speech providers process your session content only to deliver the service, under contracts that require confidentiality.
- Enterprise customers receive a written confidentiality agreement that mirrors what a human ICF Master Certified Coach engagement would require, and that agreement governs what, if anything, your organization can see.
- Outside these cases, we disclose session content only when the law requires us to.
The Privacy Policy explains this in full.
10. AI limitations and no guarantees
AI Coach Anna runs on frontier reasoning AI calibrated for coaching nuance, and she is good at what she does. She is still an AI system:
- Her responses are generated in the moment and can be inaccurate, incomplete or a poor fit for your situation. Use your own judgment, and check anything you plan to act on.
- Her memory is a coaching tool, not a record of fact. She may remember something imperfectly or miss something you told her.
- She is not a licensed professional (see "What the service is, and what it is not").
- Coaching outcomes depend on you. We do not promise any particular result, promotion, business outcome or change in how other people behave.
11. Termination
You can stop using the service at any time and delete your account in the app or through the support page. We can suspend or close your account if you break these terms, if we must do so for legal or safety reasons, or if we discontinue the service, in which case we will give you reasonable notice.
When your account closes, your license ends and your data is handled as the Privacy Policy describes. Sections that by their nature should continue (intellectual property, confidentiality, disclaimers, limitation of liability, governing law) continue after termination.
12. Disclaimers and limitation of liability
We work hard to keep AI Coach Anna available, accurate and useful, and we cannot promise perfection. To the extent the law allows:
- The service is provided "as is" and "as available", without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose and non-infringement.
- We are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill, arising from your use of the service, even if we were told they were possible.
- Our total liability to you for all claims relating to the service is limited to the amount you paid us for the service in the twelve months before the claim arose, or $100 if you have paid nothing.
Some places do not allow some of these limits. If you live in one of them, the limits apply only as far as the law permits, and nothing in these terms limits rights you have as a consumer that cannot be limited by contract.
You agree to indemnify Leaderwired Institute against claims arising from your breach of these terms or your unlawful use of the service.
13. Governing law and disputes
These terms are governed by the laws of the state in which LeaderWired Institute Inc. is incorporated, without regard to its conflict-of-law rules, and any dispute that cannot be resolved between us will be brought in the courts of that state. If you live in a place whose consumer laws give you the right to sue at home or under your own law, those rights stay with you.
Talk to us first. Most problems can be sorted out by email. If you have a dispute, write to support@leaderwiredinstitute.ai and give us the chance to resolve it before you take any formal step. We will do the same.
14. Changes to these terms
We may update these terms as the service changes. The date at the top shows the latest version. For material changes we will tell you by email or in the app before they take effect, and continuing to use the service after that means you accept the updated terms. If you do not accept them, cancel and stop using the service before they take effect.
15. Contact
LeaderWired Institute Inc., support@leaderwiredinstitute.ai. The support page has quick answers and a contact form.